Promoting LA Gives

The success of Los Alamos Gives as a campaign is dependent on nonprofits collectively getting the word out to the whole community with creative and effective marketing. We hope that every participating nonprofit will contribute to the campaign by sharing campaign messaging with their supporters and networks.


Goals of the overall marketing campaign

  1. Create a call to action for Giving Tuesday and over the Thanksgiving Weekend. Direct community members to the Los Alamos Gives website by capitalizing on the pride of locals coming together collectively to support the place they love.
  2. Educate the public about how significantly local nonprofits support and enrich each of us in the community. Whether you live, work or play here, you benefit from our nonprofits.


Tone/Information

  1. Communications should have a fresh and conversational tone.
  2. Individual nonprofit pages on the site should be informative and compelling.


Promote to Your Community

The simplest promoting you can do is via email blasts to your own network and word-of-mouth through your staff, board, volunteers and supporters. A sample email is at the bottom of this page, but you should absolutely customize it to align with your organization's tone and messaging. You can direct supporters to the Los Alamos Gives main page or your individual site page.

  • Make sure that on your site page and in any communications you are effectively telling your nonprofit's story and wow-ing potential donors with your organization's impact.
    • Consider using a belief statement + you statement + opportunity statement to make an inspiring ask:
      • Belief statement: We believe that no student should have to choose between food and learning.
      • You statement: You can help us stock the pantry so that no student has to make the choice/goes hungry.
      • Opportunity statement: Are you with us?
  • Other ideas include: introducing staff, showing your work in action with a video (doesn't have to be fancy), posting photos of people in action and interacting with the community, telling a story - Why do you do what you do? Who is it impacting? Why does it matter to the community?
  • Simple sample social media posts or email headlines:
    • Are you ready to give where you live? Support your community on Giving Tuesday by donating at www.losalamosgives.org. Your donations help our organization thrive.
    • Giving Season is here! And your support means everything. Consider making a donation on Giving Tuesday at www.losalamosgives.org.

    • When you give, you empower our organization to make meaningful change in our community. Consider making a donation on Giving Tuesday at www.losalamosgives.org.


Consider a Matching Grant Challenge from your Board, a Local Business or Supporter(s)

A matching grant challenge is a great way to encourage donations by letting supporters know they can double the amount of their gift. Often, an organization's Board of Directors will pool individual gifts and offer them as a matching grant opportunity for the organization. Discuss this possibility with your board, a local business or even a donor or group of donors. The support center has numerous articles regarding matching grants - please start here with the Matching Grants page and see related articles on the left side.  


Host a Party

Consider inviting supporters and friends to join you on Giving Tuesday by offering treats, a site tour, and providing an opportunity to donate at your office.


Create a Social Media Campaign

Social media is one of the best ways to reach people and let them know you are participating in Los Alamos Gives and that they can help have a positive impact on your mission. Some tips include:

  • Create social media accounts on the top social media sites if you have not done so already (Facebook, Instagram, Twitter, TikTok).
  • Follow other community accounts (by following, you get followers).
  • Post regularly on these accounts with information including current happenings, upcoming events and fundraisers, exciting news, and how followers can get involved.
  • Create a simple hashtags for your organization and use them consistently across social media platforms. Use the hashtag #losalamosgives for news regarding this campaign.
  • Tag volunteers and organizations that show support in your posts to thank them for their help and to spread the message through their personal networks.


Sample Email to Supporters

Re: One Community. Many Causes. Your Impact.  

This Giving Tuesday, December 2, our community will come together online for the inaugural Los Alamos Gives event, and we invite YOU to support [INSERT NONPROFIT NAME HERE]. Los Alamos Gives is a collaborative campaign for local nonprofit giving—and it’s your chance to make an impact in our community. Whether you live or work here, you benefit from our nonprofit organizations.

Part of what makes Los Alamos Gives incredible is the amazing impact that donations of all sizes can make, and we encourage everyone to give what they can to the organizations they love, including [INSERT NONPROFIT NAME HERE].  

Together, we can help shape the future of our community. To learn more, visit losalamosgives.org. Join us in supporting our community through Los Alamos Gives by donating online.    

INVEST IN OUR FUTURE, STARTING TODAY  

Find out more—visit losalamosgives.org and commit to give this Giving Tuesday. Early giving begins on November 1!

Consider inviting supporters and friends to join you on Giving Tuesday by offering treats, a site tour, and providing an opportunity to donate at your office.

How can we help?